In a world where we constantly put ourselves on display, it’s easy to categorize and box ourselves into labels that don't fully capture who we are. While they are familiar and give us a sense of identity, labels often overlook details, reduce nuance, and oversimplify complex realities. We are not just our labels; we are the sum of our experiences and the stories we tell.
“Stitches and Stories” is a visual campaign that explores the connection between the labels we wear and the stories that shape us. Labels serve as stitches—unique and confined, representing just a small part of a larger fabric. Through our experiences, cherished memories, and distinctive voices—we create a vibrant tapestry. This project invites you to see yourself beyond labels, recognizing them as fragments of a whole, and to reflect on the key moments in your life that have shaped the fabric of your identity.




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